The Commercial Experience Lab

Turning your brand into a world within walls.

Want Your Brand Story To Leap Off The Page and Into A Real-World Space?

The Commercial Experience Lab is your secret weapon to transform your brand’s vision into a transformative 3D reality.

Whether you need a quick spritz of style, a lipstick reno, or the whole nine yards from brand story to jaw-dropping reveal, I’ll craft a package that fits your needs like a bespoke suit.

Is This Calling Your Name?

For teams who deserve more than beige walls and bad lighting:

If you’re tired of cookie-cutter offices and want a workspace that actually inspires productivity, collaboration, and a little bit of awe—this is for you.

For brands that want their customers to linger (and spend):

If your customers crave more than just products, and you want a space that pulls them into your brand’s world and keeps them coming back, let’s make it happen.

For hospitality rebels who want to make waves, not beds:

If you’re building a space where guests feel seen, inspired, and can’t wait to post about it, this service is designed for you.

No matter if it’s a storefront, boutique hospitality experience, or creative workspace, I’ll craft an environment that works as hard as you do.

Because Your Space Should Earn Its Keep

Your space isn’t just four walls and a roof—it’s your brand’s megaphone. It’s where ideas ignite, connections bloom, and memories stick like glitter.

Great experiential design doesn’t just fill a room; it transforms it into a must-see, must-feel destination. Visitors become superfans, employees become brand evangelists, and guests? They’ll never want to leave.

By weaving sensory magic, daring aesthetics, and human-centered flow, I create spaces that don’t just impress—they become legendary.

You’ve Found the Brains Behind the Brand-Boosting Spaces

Somewhere between politics and paint swatches, I stumbled into a master’s degree and an unexpected love affair with cognitive psychology—specifically, how stories hijack the brain and trick us into thinking we’re living them.

What started as a curious detour became my obsession. Before interiors, I built brands and digital identities that didn’t just land—they lingered. Narratives that popped off the screen and planted themselves somewhere deeper.

Now, I take that narrative alchemy and layer it into space. Through The Commercial Experience Lab, I turn brand stories into walk-in worlds—built with light, texture, rhythm, and just the right amount of subversion.

Clients often say it’s like I can see the space through their customer’s eyes.

They trust me to guide the journey—from the first impression to the final detail—because they know every symbolic, sensory element will be tied back to the bigger story. Not just pretty, but purposeful.

This isn’t just interiors.

It’s a sensory invitation. A brand handshake in physical form. A space that doesn’t shout, but hums with meaning—and makes even the most cynical visitor do a double take.

How Much To Make The Magic Happen?

We don’t do off-the-shelf—and that includes pricing.

Every project is as unique as your brand, so I price on a case-by-case basis depending on the scope, complexity, and level of involvement required.

Some clients come to me with a rock-solid story, ready to be built into space. Others need help shaping the narrative—clarifying the vision, aligning the messaging, and bridging the gap between their online identity and the real-world experience. I do both.

If you're craving that full-spectrum alchemy—from brand soul to walk-in story—let’s see if this brand romance has legs.

As for the spatial side of things:

Most commercial projects follow the same thoughtful, story-led process as my residential work—layered, intuitive, and tailored to what your space actually needs (and none of what it doesn’t).

Curious about how I price things? I’ve put together a transparent guide that walks you through it.

Praise Party

  • Judith helped me completely rework the layout to improve how people naturally move through the store — and used her background in psychology to explain why certain placements catch the eye (and lead to sales). What I really appreciated was how she blended that commercial awareness with real design instinct. From focal points to future-proofing the space for events, she made it feel cohesive, flexible, and full of life. It wasn’t just practical — it was transformative.

    Owner, Boutique Kids' Concept Store

  • Judith helped us turn an awkward, open-plan office into a space that finally makes sense for how we work. She completely reimagined it — defining clear zones for focused work, team lunches, client workshops, and even after-hours gatherings, while solving the everyday practicalities we hadn’t been able to crack ourselves (especially the storage issue). She integrated heirloom pieces, worked around the building’s quirks, and somehow tied it all together with a visual identity that feels playful, brand-aligned, and rooted in the local context. It just feels right now — and it’s a space we genuinely enjoy being in.

    Client: Branding & E-commerce Agency

 FAQs

  • Interior design is such a personal thing. It's vital to find a designer that you vibe with visually, as well as personally. It's that initial "click" that means so much from a project management perspective. Our initial consultation is where I get familiar with you, and your hopes for the project. Based on our conversation, I will also walk you through my process and what I think the best approach to your project would be, so you know exactly what to expect if we decide to make magic together.

  • Absolutely! I’ve worked on projects everywhere from Canada to the USA to Europe (and all over the UK). While I won’t be knocking on your door, I’ve mastered the art of remote design. You’ll just need to wield a measuring tape, but don’t worry—I’ll guide you every step of the way. And if you hit a snag, I’m just a call away (T&C apply).

  • Let’s Get to Know Your Space:
    We’ll kick things off with an initial consultation and site visit to uncover your vision and understand the vibe you’re after.

    Mapping the Plan:
    I’ll create a tailored project proposal, including design direction, timeline, and investment.

    Collaborating on Your Vision:
    You’ll complete a fun, in-depth questionnaire, followed by a follow-up chat to refine your design brief.

    The First Peek:
    I’ll present a 2D floor plan, moodboards, and material boards to capture the look and feel of your space. You’ll have a chance to review and tweak until it’s exactly what you envisioned.

    Your Blueprint:
    Once we’ve fine-tuned the concept, I’ll develop 3D renders, provide samples, send a curated FFE list and technical drawings for any custom joinery.
    With all the details in place, you will have a step by step game plan to implement the design yourself.

  • From my own experience, I know that furniture goes far beyond the practical and is imbued with memories. I love nothing more than to incorporate existing items, finding out of the box ways of breathing new life into them and incorporating them into your interior scheme in a way that maximises space and functionality, while adding those layers of meaning and history.

  • My aim is always to be as resourceful as possible. This is not only great for your budget but also for the environment. I don’t believe that a complete gut renovation is always necessary to achieve a desired outcome. Instead, I employ a multitude of techniques to salvage existing architectural features (think painting tiles, refinishing floors, etc.) if this is something that is aligned with your vision.

    The same goes for your existing furniture (see question about furniture that you already own). And for that extra ounce of unique character, I love collaborating with local artisans to make things that are not only bespoke to you, but also strengthen the local economy and keep carbon emissions at bay.

  • It won’t happen! This is your design, not mine. The process is fully collaborative, with feedback loops, approvals, and previews like moodboards and 3D sketches to ensure every decision reflects your style and vibe. Together, we’ll create a space that feels unmistakably you—promise.

  • No surprises here! We’ll set a realistic budget from the start, tailoring every element to ensure it fits your finances while still delivering a design that wows.

  • Don’t worry—I’ve got your back! You’ll receive a detailed plan with technical drawings and step-by-step guidance, so you can tackle it at your own pace. If life gets in the way or you need extra help, you can always upgrade to my full-service package Rebel Room(s) Luxe (at a sweet discount) to keep things moving smoothly.

Forget Safe. Forget Expected. Build the Space No One Saw Coming.

The world doesn’t need another pretty shop or polished office. It needs spaces with guts—places that spark curiosity, stir emotion, and stay with people long after they’ve left.

This is where brand story meets built environment—with sensory intention, aesthetic boldness, and a touch of rebellion.

Because beige boardrooms never built a cult following.